Often do we read news of fraud, scam and reports of some digital marketing agencies that add no value with their clients’ businesses. In a global where companies spend millions of dollars every year on digital marketing campaigns, the need to distinct good agencies from bad cannot be stressed enough.

Combining various internet marketing tactics with other forms of media and strategies, digital marketing has become one of the effective ways of lead-generation, branding and procuring bigger customer-base. Generally speaking, it really is subdivided into online marketing, mobile marketing and offline marketing.

The importance of having a digital marketing agency for any kind of business is obvious. It is the nature of any firm to target its whole attention to the that it is in and subsequently to the principal objectives that form the business. This necessitates delegating other works like digital marketing to external agencies.

For example, a company that manufactures clothes will devote the majority of its workforce to manufacturing and selling clothes alone. The business of that company is clothes, not marketing or advertising; and even if it does its marketing campaigns, there is a better chance that a marketing agency, whose sole business is creating marketing campaigns, can do the job far better than the company’s marketing department.

And in a world where most consumers are now equipped with cell phones, TV, internet along with other electronic media, the necessity to digitize one’s marketing campaigns need not be mentioned. Because there’s a simple truth above all else: digital marketing works. It is cheaper than traditional strategies and visibly far better.

So how does one find the appropriate digital marketing agency to utilize?

Choosing the right agency can be a daunting task especially because there are new companies springing up almost everyday. And because the variety of services offered by these companies is not exactly the same. Let’s check out the various elements that may help you choose the best digital agency for your business:

Services Offered

The first thing it is best to consider when searching for digital marketing agencies to utilize is the nature and variety of services they offer. An excellent agency should offer as much services as possible under one roof. This can save you the difficulty of finding another company for a particular service since you can easily delegate all your digital marketing needs to that company.

A complete serviced agency typically offers:

– Web design and development
– Search engine optimisation and marketing
– Mobile marketing
– Email marketing
– Social media marketing
– Online advertisement
– Online reputation management

Portfolio And Testimonials

A good digital marketing agency will always have a portfolio that includes clients with visible degrees of success. You can easily access this portfolio from their website. A portfolio page that lists a great number of clientele is more trustworthy than one that displays only a few.

Testimonials are another criterion to help in selecting a digital agency for your business. Digital Marketing Agency New York Good agencies will have feedback and testimonials from previous customers. The more testimonials, the better.

Online Presence And Reputation

It’s only natural for a company that deals in digital marketing to have a visible online presence. Is there a Facebook page and when so, how many Likes does it have on the page? What’s its Twitter following like? Social media marketing presence and activity is a wonderful way of measuring a company’s repute.

A quick Google search utilizing the company’s name as the search term will reveal a lot of information about the business, including reviews and feedback on review sites, if any. A search query that returns hardly any result may not be the very best company to have your marketing work delegated to.


Any good company should have excellent support. Try contacting the digital marketing agency that you’re currently researching on from their website or via their Live chat application, if they have one. Just how long does it take for them to respond? Call them up and speak to them. Learn how knowledgeable their support team is. It is a company that you’re going to give a bundle to, it is critical to know before-hand if they are worth investing in and that should you ever run into problems, they are there for you.